Target needed a long-term Christmas campaign theme that was intrinsically wrapped in the season and reminded shoppers they really are the one stop shop for Christmas. Whether it's for gifts, homewares, fashion, decoration, or even for the tree itself... where do you go? Target, all the way.
This fun musical jingly journey was malleable enough to be cut into specific 15 retail spots or long-form musical brand spots.
The full musical brand commercial, with retail spots below.
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