Had a ball working a couple of years at Sportsbet. Scroll through some of the highlights.
Aussies love giving things a red-hot crack. Whether it’s bravely ordering something other than butter chicken, attempting the black art of folding a fitted sheet, or simply having a stab at pronouncing ‘Worcestershire sauce’, we’re always up for giving it a go. It doesn’t really matter if it works out or ends in absolute shambles, 'having a crack' is basically our national pastime. So it seemed the perfect campaign platform for summing up the Sportsbet brand.
Sportsbet invented the Same Game Multi and changed the betting world forever! The infinite combinations and legs possible in an SGM are worthy of celebrating, just like the classic combos in daily life.
Cripps 4+ goals, Daicos 20+ disposals... solid combo.
A tennis ball + electrical tape? Classic combo!
The 'Sport Of Kings' may play out all year round, but it really gallops into its own come spring. It's always a challenge speaking to seasonal flutterers as well as the rusted-on dailies, but luckily there's a range of Sportsbet products for every punter looking to 'get on'.
But most importantly... I fulfilled my dream of being a fashion-conscious horse. Yay! Neigh?
This was a bit of fun. To welcome the visiting English cricket team to Australia, we launched this tongue-in-cheek stunt before the first test in Perth.
A 4.5 metre “giant tissue box” to poke fun at their time-honoured tradition of whingeing about the rules they wrote themselves, to the ball, the wicket, umpiring, weather and of course ‘The Spirit of Cricket’.
Former cricketers Brad Haddin and Graeme Swann helped unveil the installation, while personalised tissue boxes were sent to high-profile English figures like Piers Morgan, Kevin Pietersen and Jonny Bairstow as well.
On the eve of the Ashes, anyone from England could come down and grab a pic with the giant tissue box. Unless of course… they refused to walk.
