Kmart - Fight Boredom!
School holidays are a battle with bored kids at home. Enter the ‘Fight Boredom’ booklet - part inspiration book, part entertainment guide, and part catalogue. More than just product and price, this booklet inspired kids to play in alternative ways. i.e. New combinations of toys, role-playing, repurposing household items and stimulating their artistic sides. The result? Excited kids and relieved parents shopping all departments of Kmart, and not just for toys. Booklets ran out in 2 days, as did most featured product.